In comparison to conventional dollars spent, online
marketing is now becoming one of the most cost efficient solutions for small
and huge organizations. Implemented
properly, a small regional firm are able to keep up with the significant budget
businesses. This can be done through
(search engine optimization) search engine optimisation. Allow Me to explain how this is possible:
A big accounting firm, KPMG for instance, services all of
the USA, Canada and abroad. As they grow
and optimize their website they are not able to place much emphasis on smaller
areas for example "Calgary".
When a smaller neighborhood company builds a site they can put all of the
focus on Calgary. This is a result of
the fact they are uninterested in business from New York. Bearing this in mind, smaller companies can
dominate the local market.
This is an example of how it may work:
A client of ours, the Registered Public Accounting
Association (RPAA) wanted to increase their associates by achieving a top
ranking for 'accounting associations.'
Within fourteen days and under a $1,000 we were able to get them a very
high ranking. I've provided a brief list
below (please check https://miloszkrasinski.com/101-seo-small-accounting-firms/)
Accounting Association Alberta
Ontario Accounting Association
Accounting Association Canada
All positions are at the top three positions. By adding a location you're now only
competing against 5 -15 million websites.
This appears to be a great deal but compare it to only "Accounting
Association" that is competing against 47 million websites the competition
is much smaller.
Keep in mind the RPAA still has a standing for
"Accounting Association" but now they are all of the way back on page
three.
When considering taking your business online, or investing
in Internet Marketing strategies for your Current website, you need to ask
yourself the follow questions:
Does my company need a web site?
More and more companies are asking themselves, do we need an
internet presence? The actual issue is
"do we want more business" or "do we want to conserve our
employees time". If the solution is
"yes" then a site is ideal for your company.
As times change, so do marketing strategies. Having a web presence is currently becoming
one of the most cost effective marketing strategies available. When done correctly, a website owner can
update, alter and practically control all aspects of their website
themselves. This prevents unexpected
fees that can cripple a small organization.
What should I expect from my website?
The hopes of a website from some companies are
unrealistic. You can't count on a new
website to begin earning you money overnight.
Additionally, just having a website does not indicate that you will see
a benefit. Put in what you would like to
get out.
Time and time again we find associations using friends of
their family to develop their internet presence. This scenario usually causes more harm then
good. Would you recommend that one of
your clients use their cousin who did book keeping for a year to perform their
bookkeeping ... regardless of how much money you believe you will save, it
costs you more in the long term.
